A new soccer arena, a new identity. KAA Gent (since 1895), also called the 'BUFFALO'S' since 1924, uses an indian as their logo. For many years, the indian logo never changed, and multiple versions of the logo were used. Glossy.tv was asked to build a strong team identity, based on the slogan. 'The future starts here'. And oh, the club became national champion for the season 2014-2015. Buffalo!