Tell us what you want to change.

We identify where AI helps your team, build useful workflows and tools, and teach people how to use them. Your actual work is the starting point.

You can start with a one-day team workshop, a two-week strategy sprint, a build project or ongoing advisory. Rates start at €1,200 per day. After a free intake, we propose an approach that fits your question. Explore our AI consultancy formats.

Glossy is an independent brand and AI consultancy in Ghent. You work directly with founder Ben Urbain, joined by specialists when the assignment calls for them.

We have built brand strategies, identities and campaigns since 2004. Today we also help teams with AI workflows, tools and training. Thinking and making belong together here.

We work across mobility, technology, professional services, culture and hospitality. Clients include BattMobility, Madison.Partners and Pukkelpop.

Your question matters more than your sector. Does your brand need focus? Has your business outgrown its identity? Does your team need practical help with AI? We will work out whether our experience fits. Our cases show what we have done.

Brand identity projects start at €15,000. The investment depends on the assignment and deliverables. We consider smaller requests individually; they are not our standard practice.

AI consultancy uses a separate model: from €1,200 per day. A team workshop can take one day; a strategy sprint takes two weeks. Build projects and ongoing support are scoped around the work. You receive a fixed quote before work starts.

Tell us what is happening, who you work for and what you want to change. If you have a timeline or budget in mind, share it. You do not need a finished brief.

You discuss the question directly with Ben during a free intake. We then put together a proposal covering the approach, deliverables, timing and investment.

Your website is often where people decide whether your story holds up. We look at the content, design and user experience together with your brand.

That connects the words, identity and digital experience, whether you need a new identity or want to build on what is already there.

Brand strategy means making choices: who you serve, which problem you help solve and why someone should choose you.

We turn those choices into clear positioning, a proposition and direction for your communications. So your team does not start from scratch with every campaign.

Branding is how your business becomes recognisable and earns trust. Your name and logo are part of it. So are your words, website, campaigns and the experience people have with you.

We bring those parts together, so people can see what your business has to offer.

We help with brand strategy, identity and activation, and AI for marketing teams. That can mean positioning, an identity, a website or a campaign. Or a workflow, tool and training your team can put to use.

Explore Services & Approach. You do not need to know which engagement fits before bringing us your question.