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We help marketing teams replace scattered AI experiments with a working method: agreed tools, shared prompts, clear review moments and one written definition of what on-brand means. We build the workflows, assistants and generators ourselves, train your team and hand everything over.

There are three formats: a two-week Brand & AI Strategy Sprint, a Workflow & Tool Build and ongoing Advisory & Training. Rates start at €1,200 a day, Flemish SMEs recover up to 30% via the KMO-portefeuille, and every engagement starts with a free intake meeting. Read more on our AI Consultancy page.

Glossy is a deliberately small brand & AI consultancy from Ghent, led by founder Ben Urbain and joined by specialist partners when the work needs them. Since 2004 we have developed brand strategies, identities and campaigns for brands like KAA Gent, Pukkelpop and Quick-Step; since 2023 we also design and build AI workflows, tools and training for marketing teams.

Our expertise spans a wide array of industries, reflecting our commitment to working with diverse clients and constantly exploring new industries. Currently, our active involvement is prominent in the festival and hospitality sector. We also work for various SMEs and technology start-ups.

Our approach thrives when we work closely with clients and we have achieved exceptional results by working directly with key decision makers such as CEOs, owners, heads of marketing etc. This collaborative synergy helps us deliver outstanding results across industries.

Determining the cost of a branding project is a nuanced undertaking because we tailor our solutions to each client's unique needs. Therefore, total costs vary from client to client.

That said, we do establish a minimum engagement fee for brand identity projects, which begins at €15,000. Our extensive experience has shown that this baseline investment is essential to consistently deliver strong brands and give our customers the premium service they deserve.

While we may consider smaller projects on a case-by-case basis if they align with our business objectives, this is not our standard practice.

Our AI consultancy runs on a different model: day-based formats from €1,200 a day, starting at two focused weeks.

Our approach prioritises understanding the individuals behind an organisation, product or service before we formulate an estimate. Therefore, we invite you to a free intake meeting where we can introduce our methodology.

After this conversation, we are happy to present our estimation to key decision-makers in a live session. This collaborative exchange allows us to tailor our estimate precisely to your unique needs and objectives.

It is not unusual for companies to hire one company for branding and another for website design. However, this approach can present challenges, as each entity tends to focus only on their specific project, potentially overlooking your overall brand consistency. The more fragmented your brand becomes by multiple providers, the greater the risk of confusing your customer base.

By choosing Glossy Branding Agency, you gain access to a strategic partner capable of effectively orchestrating a cohesive transformation of your corporate or product identity across all touch-points. We ensure that every aspect fits together seamlessly to deliver a well-designed brand experience.

As brand strategists, we believe that a good strategy is created in partnership. A solid brand definition consists of a clear mission, vision and philosophy. Nowadays, as consumers look for added value from brands, a purpose is a must. Link all the above to your brand proposition and this ensures authenticity.

An efficient brand architecture always results in growth.

Branding is the art of shaping the perception people have of your organisation, product or service. It encompasses the characteristics, values and emotions that people associate with your identity. It is important to note that we have no direct control over these perceptions; our role lies in guiding and effectively conveying them. This is essentially the essence of branding.

Effective branding crafts robust brand identities. These identities come to life, almost as if they were a person, with their own feelings, values and standards. A powerful brand ensures consistency at all communication points. The brand identity is omnipresent and the story remains consistent and reliable. This steadfast consistency cultivates recognition and fosters trust.

Glossy Branding Agency offers a wide range of services designed to enhance and transform your brand: brand ideation, brand analysis, identity expertise, concept validation, industry trends, brand definition, naming, purpose, positioning, trademarking, art direction, visual identity, UX/UI design, motion design, brand story, copywriting, design systems, brand templates, websites, packaging design, films & photography and 3D visualisations.

To see our full list of services, visit our About page.