Hello, we are a Brand Transformation & AI Consultancy

Strategy, branding and AI consultancy from Ghent. Since 2004 we have built brands that work; since 2023 we also build the AI workflows, image models and tools behind them.

What we do

01.

Strategy

Positioning, propositions and go-to-market. We put the decisions on paper that you can start on Monday, from brand definition to launch.

Our approach

02.

Branding

Identities, design systems and campaigns built to last. Twenty years of work for KAA Gent, Pukkelpop, Quick-Step and dozens of SMEs.

See the cases

03.

AI Consultancy

Workflows, brand-trained image models, tools and training for marketing teams. From €1,200 a day, up to 30% back through the KMO-portefeuille.

Read how we work

Selected work

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See all 54 cases

From the studio

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Why Glossy

Strategy, systems and taste belong in the same room.

Twenty years of brand work sit underneath this studio: KAA Gent, Pukkelpop, Quick-Step, iMinds and 54 documented cases. Today the same judgement steers our AI work.

Deliberately small, led by founder Ben Urbain, with specialist partners when the work needs them. A registered KMO-portefeuille provider: Flemish SMEs recover up to 30% of the fee.

Ready to move your brand forward?

Book a free intake meeting. You talk directly to Ben and you leave with an honest first assessment.

Book a free intake meeting