Orbit Frankfurt

April 2016

Electric Blue at Light + Building Frankfurt

Founders
Filip Staelens Wim Gielen
Company
Orbit
Industry
Lighting
Location
Frankfurt Germany

About the case

Orbit expanded its new identity abroad and chose an Electric Blue theme for 2016. At the renowned Light + Building fair in Frankfurt, Orbit wanted to make a lasting impression. Our team created an atmosphere that was both eclectic and electric, staying true to the essence of the Orbit brand. The booth exuded a vibrant energy, captivated visitors and provided an unforgettable experience.

Orbit's presence at Light + Building Frankfurt represented a bold and confident step forward, paving the way for future success.

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What we did

Strategy

Brand definition

Positioning

Naming

Branding

Art direction

Visual identity

Experience

Spatial design

Brand curation

Campaigns

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