Three services. One modus operandi.
Glossy is a deliberately small brand & AI consultancy from Ghent, led by founder Ben Urbain and joined by specialist partners when the work needs them. Since 2004 we build brands; since 2023 also the AI systems behind them.
Facts
Our modus operandi
From Strategy To Authenticity©
Every engagement runs through the same four steps, whether we are building a brand, writing a strategy or shipping an AI system.
01.
Consultancy
From Consultancy To Curiosity
We listen, get inside the business and ask the questions that expose the core.
02.
Strategy
From Curiosity To Authenticity
Insights become a direction: positioning, proposition and a plan that holds.
03.
Branding
From Authenticity To Identity
The direction takes shape: identity, design system and a language that carries the brand.
04.
Experience
From Identity To Reality
We take the brand out into the world: website, campaigns, content and tools, today also with AI.
The offer
Same four steps, three kinds of outcome.
AI Consultancy
Workflows, brand-trained image models, tools and training for marketing teams.
Our clients
Loading clients…
All services
Consultancy. Brand ideation, brand analysis, identity expertise, research and insights, concept validation, go-to-market, industry trends, cultural context and brand opportunities.
Strategy. Co-create, brand definition, naming, purpose, positioning, proposition, personality, competitive landscape and trademark.
Branding. Art direction, visual identity, visual language, UX/UI design, motion design, brand story, copywriting, design systems and brand templates.
Experience. Brand curation, campaigns, websites, editorial design, content creation, digital marketing, packaging design, films & photography, advertising, social media, prompt engineering and 3D visualizations.
Curious if it clicks?
Book a free intake meeting. You talk directly to Ben.