Independent, from Ghent
Services & approach
Three types of engagement.
One clear way of working.
Glossy is a deliberately small strategy, design and AI consultancy in Ghent, led by founder Ben Urbain and joined by specialist partners when the work needs them. Since 2004 we have helped organisations turn choices into brands people can recognise and use.
Facts about Glossy
Documented on this site
No junior bench, no account layer
From first decision to daily use
Our approach
From question to something your team can use.
Every engagement moves through the same four phases. Their depth changes with the assignment; the logic does not.
Discover
From question to insight
We listen, understand the organisation and expose the decisions the assignment really requires.
Decide
From insight to direction
We turn the insights into choices: positioning, proposition, priorities and a workable plan.
Design
From direction to identity
The choices take shape in identity, language, experiences and the systems behind them.
Embed
From identity to daily use
We launch, document and hand over the website, campaign, content workflow or tool so the team can keep using it.
The offer
Three types of engagement, one connected team.
01
Brand strategy
Research, positioning, propositions and a market approach your organisation can act on.
Book an intake 02Identity & activation
Identities, design systems, websites and campaigns that make the strategy visible.
See the cases 03Brand & AI systems
Shared workflows, brand-trained image models, practical tools and training for marketing teams.
Read how we workSelected clients
Different organisations. The same need for clarity.
See our work
12 / 90
All services
Expertise where the assignment needs it.
Research & advisory
- Brand ideation
- Brand analysis
- Identity expertise
- Research and insights
- Concept validation
- Go-to-market
- Industry trends
- Cultural context
- Brand opportunities
Brand strategy
- Co-create
- Brand definition
- Naming
- Purpose
- Positioning
- Proposition
- Personality
- Competitive landscape
- Trademark
Identity & design
- Art direction
- Visual identity
- Visual language
- UX/UI design
- Motion design
- Brand story
- Copywriting
- Design systems
- Brand templates
Activation & digital
- Brand curation
- Campaigns
- Websites
- Editorial design
- Digital marketing
- Films & photography
- Advertising
- Prompt engineering
- 3D visualizations
