RAY

March 2018 Ghent

A City Garden

Founders
Jean-Michel Teerlink Julien Malingreau Bart Meyskens
Company
MTM Group
Industry
Hospitality & Bars
Location
Ghent Belgium

About the case

When building a brand, it is crucial to understand what, why, how and for whom. Ray, an architectural and contemporary glass pavilion, stands proudly next to St. Nicholas Church in the vibrant city center of Ghent, Belgium.

As a unique event venue in the bustling tourist district, Ray offers a multifaceted experience. It is a place to relax, socialize, enjoy drinks and party. But Ray goes beyond just partying by providing an indoor children's playground for our young adventurers. Discover the allure of Ray in Ghent, perfectly located between City Hall and Korenmarkt.

Pictures ©2018. Frederik Vercruysse

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What we did

Consultancy

Brand ideation

Brand opportunities

Identity expertise

Strategy

Brand definition

Naming

Personality

Branding

Art direction

Brand templates

Visual identity

Experience

Content creation

Brand curation

Campaigns

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