Fanfinity

How to merge 2 companies under 1 name and ensure that their mission (creating better fan experiences) shines through the new brand. Tournamentcenter & We Are Esports joined forces under a fresh name: Fanfinity. An agency on a mission: creating meaningful fan experiences for game publishers and brands looking to establish lasting bonds with gaming communities, empowering gaming culture.

Fanfinity is dedicated to lowering barriers and making gaming accessible and inclusive for all. Their diverse team has extensive experience in gaming, events and community building. Fanfinity connects people and brands online and offline to create long-term professional relationships. Together, they bring their enthusiasm and creativity to projects to create meaningful fan experiences and share happiness to strengthen gaming culture.

The entire brand identity is built using a grid system inspired by the aesthetics of popular trading card games. Simplified into four (and more) versatile shapes, the design system offers flexibility in every application. The fresh and youthful brand colours resonate with fans and publishers/brands alike. TT Commons was selected as the font, radiating a friendly appearance perfectly aligned with the Fanfinity team.

To ensure consistent communication across all touch points, we conducted a thorough brand check, refreshing each point of interaction. This included new merchandise, business cards, mailing templates, social media templates and much more. And, of course, the icing on the cake was the agency's new website. We also had the honour of designing the stand for Fanfinity's unveiling of their new name at FTI (Flanders Technology & Innovation), allowing them to showcase their brand to the public.