Selected work · August 2025
BattMobility
Freedom in Motion
All cases01 · The challenge
From a bold mobility idea to a brand people trust.
How do you turn shared electric mobility for everyone into a business that scales? BattMobility set out to give communities freedom of movement without the burden of car ownership. Our job: shape the strategy, build the brand, and engineer the digital tools that bring Freedom in Motion to life.
- Founders
- Chris de Guytenaer
- Company
- BattMobility
- Industry
- Shared Mobility &
Mobility-as-a-Service - Location
- Ghent, Belgium
02 · Strategy
Strategy &
go-to-market
Every strong brand begins with clarity. Through research and stakeholder sessions we defined BattMobility’s purpose, positioning and proposition, then translated it into a concrete go-to-market strategy: who to reach first, what to promise, and how to grow. A roadmap that took the brand from concept to a living, growing community.
03 · Identity
The brand
identity
The identity had to feel human, optimistic and effortlessly modern: mobility that belongs to everyone. We designed a flexible visual language built around motion and energy, with a fresh colour palette and confident typography that works from a phone screen to the side of a vehicle.
04 · System
The design
system
To keep everything consistent as the brand scaled, we built the BattMobility 2025 Style Guide. Colour, type, spacing, components, iconography and rules for every touchpoint were captured as reusable tokens and templates, so the team can create on-brand material at speed, without us in the room.
05 · Imagery
AI-driven
imagery
Photography at scale is slow and expensive. We developed a bespoke AI imagery pipeline to generate on-brand visuals: people, places and vehicles in the BattMobility world. It gives the brand an endless, consistent and ownable image library for campaigns, social and product.
06 · Tools
Custom-built apps:
the Marketing OS
Great brands need great tools. We engineered a suite of custom applications, with a Marketing OS at its core, including a socials template builder, an email builder and more. The team now produces branded social posts and emails in minutes, fully on-system, turning the design system into living software.
07 · Results
Real momentum,
built to keep scaling.
2,0003,000users
Strategy, brand and tooling working as one system produced a 50% increase, with a brand and a toolset built to keep scaling. Freedom in Motion, delivered.
What we did
One connected
brand system.
Research & advisory
- Go-to-market
- Research and insights
- Brand opportunities
- Concept validation
Brand strategy
- Positioning
- Proposition
- Brand definition
- Purpose
Identity & design
- Visual identity
- Design systems
- UX/UI design
- Art direction
Activation & digital
- Websites
- Social media
- Digital marketing
- Campaigns
More work
Different challenges.
The same commitment.
Fanfinity
Naming · Design systems · Spatial design
The Smiles
Naming · Visual identity · Websites
Madison.Partners
Brand definition · Art direction · Websites
Bravosix
Positioning · Art direction · Websites
The Payroll Office
Positioning · Art direction · Websites
BuddyBites
Naming · Visual identity · Packaging design
Miles Ahead
Brand definition · Visual identity · Websites
Dragòn
Positioning · Visual identity · Spatial design
The Leaf
Positioning · Visual identity · Spatial design
The Growcery
Positioning · Visual identity · Campaigns
KAA Gent
Visual identity · Campaigns
Pukkelpop 2018
Design systems · Spatial design
Scale-Ups.eu
Positioning · Art direction · Websites
The Potato Bar
Brand definition · Visual identity · Spatial design
La Vie
Brand definition · Art direction · Websites
Quick-Step Floors Pro Cycling Team 2017
Visual identity · Campaigns
B-Hive
Positioning · Visual identity · Websites
Element Architecten
Visual identity · Websites
iMinds
Visual identity · Campaigns
Filliers Dry Gin 28
Brand definition · Visual identity · Packaging design
Pukkelpop 2017
Art direction · Websites
Café Costume Booth 2017
Visual identity · Spatial design
Night Shift 2018
Brand definition · Art direction · Content creation
Orbit Frankfurt
Positioning · Visual identity · Spatial design
Barbaro
Naming · Art direction · Spatial design
Moovly
Positioning · Visual identity · Websites
SVNTY
Positioning · Art direction · Packaging design
RAY
Naming · Visual identity · Campaigns
Café Costume x Glossy
Positioning · Visual identity · Campaigns
Fetch
Positioning · Art direction · Packaging design
The Bar by Café Costume
Visual identity · Spatial design
Miia
Positioning · Visual identity · Websites
The Breakfast Club
Visual identity · Social media
Night Shift 2017
Brand definition · Art direction · Campaigns
Pukkelpop 2016
Design systems · Websites
Dominique Peeters
Brand definition · Art direction · Websites
JUMA Architects
Positioning · Art direction · Websites
Venice Beach
Art direction · Websites
The Makers
Positioning · Art direction · Campaigns
Night Shift 2016
Brand definition · Art direction · Film & Photography
Eggsplore
Positioning · Visual identity · Websites
The Glue
Visual identity · Websites
Foodsie
Positioning · Visual identity · Websites
Quatre Mains
Positioning · Visual identity · Websites
Prezenta
Naming · Visual identity · Websites
Nightingale
Positioning · Visual identity · Campaigns
Nightingale
Positioning · Visual identity · Campaigns
Pukkelpop 2015
Positioning · Art direction · Websites
Night Shift 2015
Positioning · Visual identity · Campaigns
Frituur Zorro
Naming · Visual identity · Websites
Mòris
Positioning · Visual identity · Content creation
Café Costume
Positioning · Visual identity · Campaigns
Culture Club
Visual identity · Campaigns
BattMobility
Positioning · Identity · Marketing tools
