Miles Ahead

The brand analysis showed that the venture studio model is not yet widely known in Belgium. Therefore, it is very important that the proposal of Miles Ahead is communicated in abite-size manner.

The brand is defined as a venture studio that helps first-time Deep Tech & AI founders grow by producing and funding their business in a stimulating environment. The personal aspect is very important here, hence the deliberate choice of using people in the brand.

It is the mission of Miles Ahead to shorten the learning curve of early stage Deep Tech & AI startups by producing their business together with the Miles Ahead experts. Through this short and intensive creative process, Miles Ahead accelerates the go-to-market.This way, they help increase the return for the founder.

We used the sound waves of the originalMiles Ahead song as the base for the new logo. In this manner, we clearly refer to the role that is taken as a producer. The colour palette was chosen based on the first Miles Ahead album, these vibrant colours are the foundation of a distinctive brand. The colours in combination with the selected font give the brand a technical character. 

To reflect the venture studio's personal approach, we portray Miles Ahead's professionals in their environment.

We choose a visual language that fits the brand and clearly appeals to our target audience, with an emphasis on technology and data. By using an icon and a defined colour palette, we can design an unlimited set of 3D images that always fit the brand identity.

We developed a website that is clearly aimed at the founders. A convenient CMS ensures that the operating partners can easily provide updates on the ins and outs of the venture studio. 

Social media templates were delivered to ensure that everyone from the venture studio could communicate within the brand identity in a simple manner. This way, the thought leadership of MilesAhead is emphasised.