BuddyBites

Charlotte & Mattijs, two Vlerick Marketing students, approached Glossy Branding Agency with the request to assist them in the development of a new brand. A concept for online dog food. A service that delivers tailor-made and healthy dog food to your home. Together we built BuddyBites, a subscription model for tailor-made healthy dog food.

Using our brand questionnaire, we sat down with the founders during three ideation sessions. Here, we decided together why the startup is doing what they are doing and how they want to communicate this to their target audience.

For several years now, the 'Humanisation of Pets' has also been on the rise in Belgium. This term stands for the fact that true animal lovers increasingly see their animal as a real member of their family. It is safe to say that animal and owner(s) have a deeply rooted bond of trust, with many similarities to a real (human) relationship. As humans, we also want to eat healthier and healthier food, this is equally true for our pets. So it was more than obvious that a concept like BuddyBites is needed in Belgium.

It was not yet possible for buddy owners to order customised food for their pets online in Belgium. The opportunities for the brand are therefore very great to take a large share of the market for this through their unique BuddyPas. Using this pass, BuddyBites makes personalised and tasty food. This always at the right price for your buddy.

The name speaks for itself, our pets are increasingly becoming our friends hence we choose Buddy. This young term feels playful, just like our pets. Also, the focus is always on healthy and tasty food: the Bites. Say hello to BuddyBites.

BuddyBites is defined as a brand that prepares quality food mixes tailored to your pet. Tell BuddyBites everything about your pet on their interactive platform, and their algorithm prepares the right unique & healthy food mix. That way, you and your pet can enjoy a longer and more active friendship together!

Just as allergens are becoming more common in humans, this is also the case for our pets. However, for many dogs, the supply is too limited and it is not possible to obtain healthy dog food adapted to their allergy. BuddyBites' mission is to help all pets live healthier lives tailored to their needs. The nutritional substances are therefore always screened for sustainability and transparency. All BuddyBites products contain only healthy building blocks.

Using our own naming strategy, it was possible to also trademark the brand. BuddyBites was registered in Benelux & France. In this way, the trademark is protected against other identities that might want to use the name or logo in their own communications. As a result, the trademark always provides a strategic advantage.

BuddyBites is a brand that personally helps and guides animal lovers in their pet's wellbeing, by creating a nutritional schedule together with the customer, BuddyBites can and translate it into a unique, tailor-made nutritional mix. BuddyBites can guarantee 100% improvement, truly helping both animal and owner. BuddyBites is an honest & transparent brand, helping to optimise and improve the future health of the animal. BuddyBites is a new player that uses innovative techniques to help improve the well-being of pets and their owners.

The logo is balanced throughout in X-Y axis. The logo also seamlessly complements the wordmark, which was designed in the Nunito Font. Continuing this font gives the brand a young, dynamic but reliable feel. The colours are bright and happy and complement the pets. As a pattern, we use the fur of the buddies to reflect the animal aspect of the brand.

The Buddies are always at the centre of BuddyBites' imagery. In studio images, the pets are always on a background in one of our brand colours. In atmospheric images, we use the BuddyBites box as much as possible to continue the brand identity in the visual language.

The BuddyBites Tone of Voice is very honest and transparent. To address the young nature of the brand, we also often use humour in the identity. We inform and guide consumers in a cool way with fun slogans. The baseline food for friends sums up the essence of the brand.

BuddyBites is the brainchild of Mattijs Brandt and Charlotte Coene. They believe that, as with humans, nutrients are the basis for any pet's well-being. When Sky - Charlotte's brother's dog - developed a skin allergy, together they began a search for the right healthy solution. They soon realised that the current market for healthy pet food offered a wide range of solutions, but none appeared to be unique and tailor-made to their specific needs. That is why they founded BuddyBites in 2019. With the brand, they want to guarantee healthy and tasty tailor-made dog food that also gives effective and long-term results that really benefit your pet.

The BuddyBites Box is a fixture of the brand. It is the first offline contact moment customers have with the identity. Consequently, with every delivery, customers always see some happy dogs. Each bag of food also always features your pet's unique Buddy pass.

The full brand was continued in a product line including salmon oil for a better coat. Biscuit rolls with lamb and apple. Essential vitamins that give the right boost to your buddy. Jummy strips and, of course, pooping bags for when the need arises.