The Payroll Office

Kenny & Mathias came to us to setup a new payrolling office. They were looking for a more personal approach than the existing offices. A clear strategic framework was essential.

Together with The Payroll Office, we have discovered many valuable insights that form the foundation of an innovative strategy in the payrolling sector. A personal approach & accessible consultancy are the key principles of the brand.

A brief market survey quickly made it clear that the need for unrecognised payrolling offices is very high in Flanders. Small and mid-size enterprises are especially looking for a payroll partner that offers them tailor-made personal advice.

To ensure that The Payroll Office stands out in the crowd of payrolling offices, we opt for a very transparent pricing. So transparently that they are listed on the website. This has never been done before.The Payroll Office decisively chooses accessible consultancy that helps entrepreneurs flourish.

We defined the brand as a personal payroll partner for the entrepreneurial employer. The Payroll Office offers customised, to-the-point consultancy in the language of the entrepreneur. This allows them to focus on running their business instead of personnel administration.

You are not a number at The Payroll Office. We position the company as a very personal and transparent brand. You can expect payroll management with no surprises and a fixed package price per employee. In addition, The Payroll Office offers accessible consultancy thanks to their years of expertise. This makes it possible for smalland mid-size enterprises to receive grounded and tailor-made advice.

The logo of The Payroll Office was formed out of a pay slip. The personal aspect is reflected in the fingerprint present in the logo. The wave motion of the letter P translates “the pay” and“the roll”. We opted for a remarkable colour palette and a font that highlights the young and dynamic character of this company.

We put the founders of The Payroll Office centre stage with a very personal visual language. This fits perfectly with the graphic brand identity. We chose images with a high level of light and human interaction. This way, we stay true to the mission of the brand.

The baseline - personal payroll management and advice for the entrepreneurial employer - was chosen as secondary communication. The tone of voice of The Payroll Office is young and transparent but always professional and informal.

The brand templates feature a playful graphic element. The Pantone print provides a vibrant colour that highlights the dynamic character of the brand. 

For The Payroll Office, we developed a clear one-pager that highlights the full brand experience. The personal character also emerges here. It was made very easy for potential customers to schedule a meeting with the founders.

Convenient templates ensure consistent communication of The Payroll Office across all social media channels. An animated launch video provides the push the brand needs to grow on social media.

We issued a press release that was sent to all West Flemish media channels. This was picked up by several press agencies. This way, we created an enormous boost in brand awareness for The Payroll Office.