Selected work · January 2016
Element Architecten
When less is so much more
All cases
When less is so much more
About the case
Element Architects, a firm driven by the desire to build and create, approached Glossy Branding Agency with a unique challenge. They sought a brand identity that would embody their "less is more" philosophy, while remaining recognizable yet understated. The task at hand was to strike a delicate balance between minimalism and design, understanding that true simplicity isn't achieved by removing everything, but by preserving essential elements.
Glossy Branding Agency embraced the challenge and set out to craft a brand for Element Architects that would seamlessly blend into the background while maintaining a distinct presence. Through meticulous design and thoughtful execution, we created a visual identity that exudes simplicity and elegance. Every element was carefully considered, ensuring that nothing was superfluous or lacking in purpose.
The resulting brand for Element Architects stands as a testament to the successful fusion of minimalism and design. It showcases the firm's commitment to refined craftsmanship and their ability to create spaces that embody the essence of less is more.
- Founders
- Mattias Verschueren
- Company
- Element Architecten
- Industry
- Architecture
- Location
- Ghent Belgium






Our contribution
What we did
Identity & design
- Art direction
- Visual identity
- Brand templates
Activation & digital
- Websites
- Brand curation
- Editorial design





















































