Selected work · March 2018 Ghent
RAY
A City Garden
All cases
A City Garden
About the case
When building a brand, it is crucial to understand what, why, how and for whom. Ray, an architectural and contemporary glass pavilion, stands proudly next to St. Nicholas Church in the vibrant city center of Ghent, Belgium.
As a unique event venue in the bustling tourist district, Ray offers a multifaceted experience. It is a place to relax, socialize, enjoy drinks and party. But Ray goes beyond just partying by providing an indoor children's playground for our young adventurers. Discover the allure of Ray in Ghent, perfectly located between City Hall and Korenmarkt.
Pictures ©2018. Frederik Vercruysse
- Founders
- Jean-Michel Teerlink Julien Malingreau Bart Meyskens
- Company
- MTM Group
- Industry
- Hospitality & Bars
- Location
- Ghent Belgium
Our contribution
What we did
Research & advisory
- Brand ideation
- Brand opportunities
- Identity expertise
Brand strategy
- Brand definition
- Naming
- Personality
Identity & design
- Art direction
- Brand templates
- Visual identity
Activation & digital
- Content creation
- Brand curation
- Campaigns
