Selected work · May 2017
B-Hive
Where Finance Meets Technology
All cases
Where Finance Meets Technology
About the case
Glossy Branding Agency took on the exciting task of creating a comprehensive branding for B-Hive, a collaborative fintech platform in Europe. Through an intensive ideation process, Glossy Branding Agency developed a unique naming, a captivating baseline, and a compelling storytelling approach for the platform.
To enhance the visual identity of B-Hive, Glossy Branding Agency designed over 15 illustrations that are versatile and can be seamlessly integrated across various communication channels. These illustrations are adaptable for use in motion graphics, web design, and print materials, ensuring a cohesive and engaging brand experience.
The result of Glossy Branding Agency's branding efforts is a distinct and cohesive identity that captures the essence of B-Hive as a collaborative innovation platform in the fintech industry. The comprehensive branding allows B-Hive to effectively communicate its mission, engage with its target audience, and build bridges between established financial institutions and the vibrant start-up and scale-up community.
Pictures ©2017 Marieke Penne
- Founders
- Wim De Waele Jurgen Ingels
- Company
- B-Hive
- Industry
- Fintech
- Location
- Brussels Belgium
Our contribution
What we did
Research & advisory
- Brand ideation
- Brand opportunities
- Identity expertise
Brand strategy
- Naming
- Brand definition
- Positioning
Identity & design
- Brand story
- Art direction
- Visual identity
- Motion design
Activation & digital
- Websites
- Brand curation
- Campaigns
