B-Hive is a European collaborative innovation fintech platform that brings together major banks, insurers and market infrastructure players. Together, they work on common innovation challenges and build bridges to the start-up and scale-up community.

Glossy.tv defined a complete branding for this new ‘fintech platform’. The naming, baseline and storytelling are the result of an intensive ideation process. We’ve designed more than 15 illustrations that can be used throughout all B-Hive communication needs, in motion, web or print.

Pictures ©2017 Marieke Penne