The Smiles

At the request of former mayor Leopold Lippens, Valerie Vanhonsebrouck took on the challenge of building a new entertainment complex in Knokke. With over 10,000m2 of space for bowling, karting, dining and more, Valerie enlisted our help in branding the venue.

Welcome to The Smiles - Entertainment Gallery, Knokke's premier indoor hotspot for fun and excitement. Come to a world of entertainment, where laughter and adventure await around every corner.

The Smiles offers innovative entertainment in a family-friendly environment. With 10,000 m2 of varied activities, state-of-the art bowling, Tag Active, challenging karting (coming soon), arcade games, karaoke, indoor & outdoor playground, pool & darts, all in a unique interior, it is the Entertainment Gallery of Knokke-Heist.

Enjoy a day full of fun with your family and friends, cosy & delicious food and smiles from our dedicated Smile Providers.

The goal was to design a logo that conveys both fun and elegance. We took inspiration from the Entertainment Gallery's interior lighting and designed a logo that puts a smile on your face at first glance. Reflecting the youthful, positive and joyful spirit of the venue, with a touch of sophistication, our logo perfectly captures the spirit of The Smiles.

With a vibrant colour palette, bold typography and playful graphics, the brand stands out from it's competitors and invites customers to experience the excitement inside.

The brand evokes warmth, joy and happiness, which is reflected in its extensive colour palette of inviting, vibrant hues. This approachable and human feel is consistent across all touchpoints. Using the power of motion, we bring the brand to life. The bowling LED wall displays dynamic animations that blend seamlessly into the interior.

Consistency is key in every aspect of our brand story, the menu card is attractive and invites you to enjoy one of the restaurant's delicious meals. Authentic imagery, capturing real smiles from real visitors, enhances the welcoming atmosphere.

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We took on the challenge of visually capturing the brand identity through bright imagery, taking inspiration from The Smiles' interior. Authentic people add a human touch that embodies the essence of The Smiles. Each activity was carefully recorded, filling the website with original images that make the brand authentic.

The full brand story is seamlessly integrated into all our deliverables. We delivered clear social media templates, but the website is the ultimate focal point for the brand.

Our user-friendly website design highlights all of The Smiles' activities and packages. With a clear user interface, we make it easy for visitors to explore the wide range of activities.