Selected work · September 2018
The Growcery
Sharing assets for innovation
All cases
Sharing assets for innovation
About the brand
In the summer of 2018, P&G asked Glossy Branding Agency to help in building, naming & visualising their new 'open innovation platform'. Based on their in house inqbet strategy, P&G wanted to share and combine the knowledge with other companies serving the FMCG market. Glossy Branding Agency implemented 4 workshops with the stakeholders of P&G, B-Ops & The Bridge. Together we created a new brand called The Growcery!
"The Growcery is a place where brands and start-ups team up to maximize the success of consumer-centric products and business models, as a European collaborative innovation platform, we connect innovative consumer brands and technology startups & scale-ups in a consumer-centric community. By doing so, we aim at boosting the chances of success of new product launches and accelerating the internationalization of local startups & scale-ups, creating a win-win for all parties"
- Founders
- P&G B-Ops The Bridge
- Company
- Procter and Gamble
- Industry
- FMCG Market
- Location
- Brussels Belgium
Our contribution
What we did
Research & advisory
- Brand ideation
- Brand opportunities
- Identity expertise
Brand strategy
- Naming
- Brand definition
- Positioning
Identity & design
- Art direction
- Motion design
- Visual identity
Activation & digital
- Campaigns
- Film & Photography
- Advertising
