In the summer of 2018, P&G asked glossy.tv to help in building, naming & visualising their new 'open innovation platform'. Based on their in house inqbet strategy, P&G wanted to share and combine the knowledge with other companies serving the FMCG market. Glossy.tv implemented 4 workshops with the stakeholders of P&G, B-Ops & The Bridge. Together we created a new brand called The Growcery!

"The Growcery is a place where brands and start-ups team up to maximize the success of consumer-centric products and business models, as a European collaborative innovation platform, we connect innovative consumer brands and technology startups & scale-ups in a consumer-centric community. By doing so, we aim at boosting the chances of success of new product launches and accelerating the internationalization of local startups & scale-ups, creating a win-win for all parties"