Selected work · June 2007
Culture Club
Bicycle Race
All cases
CLOSING NIGHT 2007
About the project
In 2007, the Culture Club Ghent celebrated its 7th anniversary on the 7th day of the 7th month. To commemorate this special occasion, Glossy Branding Agency conceived a unique project: a remake of the iconic album cover of Queen's "Bicycle Race." Little did we know, we would find 41 enthusiastic girls, willing to model in sports underwear - graciously provided by Nike - for the photo shoot.
The day was filled with excitement as the late Luc De Vos took the stage, delivering his own rendition of the song, adding an extra layer of magic to the event. This project holds a special place in our memories.
- Founders
- Dirk De Ruyck Thierry Bogaert Rudy Victor Ackaert
- Company
- Culture Club
- Industry
- Nightlife
- Location
- Gent Belgium
Our contribution
What we did
Identity & design
- Art direction
- Visual identity
Activation & digital
- Film & Photography
- Campaigns
- Content creation
