Selected work · March 2013
KAA Gent
Identity for an iconic soccer team
All casesIdentity for an iconic soccer team
About the case
Introducing the new era of KAA Gent, the iconic soccer team since 1895, affectionately known as the "BUFFALO'S" since 1924. Glossy Branding Agency took up the challenge to create a powerful team identity centered around the inspiring slogan, "The future starts here."
With a rich history symbolized by the enduring indian logo, Glossy Branding Agency crafted a strong and modern brand that captures the spirit of the club. Notably, KAA Gent clinched the national championship in the 2014-2015 season, solidifying their place in the hearts of fans.
Get ready to cheer on the Buffalo's as they lead the way to a bright future. Buffalo!
- Founders
- Michel Louwagie Xavier Louwagie
- Company
- KAA Gent
- Industry
- Professional Soccer Team
- Location
- Ghent Belgium


















Our contribution
What we did
Identity & design
- Art direction
- Visual identity
- Brand templates
Activation & digital
- Campaigns
- Brand curation






















































