Selected work · January 2017
Moovly
Rebranding of an online video animation software platform
All cases
Rebranding of an online video animation software platform
About the case
Moovly, with its impressive track record, has revolutionized the world of online content creation in under 5 years. Their platform enables users to effortlessly create videos, presentations, e-cards, and more, all from scratch. Seeking to redefine their go-to-market strategy and overall identity, Moovly approached Glossy Branding Agency for a transformative solution.
In today's landscape, where convenience, stunning results, and deep insights are paramount for users, Glossy Branding Agency devised a strategy for Moovly to lead the way as an expert and thought leader. By positioning Moovly as a product brand rather than just a company, with an effortless and digitally-focused identity, Moovly aims to flip the funnel and prioritize the user experience. It's all about providing an affordable, intuitive, and simple cloud-based platform that empowers everyone to create captivating animated videos.
Don't just take our word for it. Give it a try yourself!
- Founders
- Brendon Grunewald Geert Coppens
- Company
- Moovly
- Industry
- Software Platform
- Location
- Ghent Belgium
Our contribution
What we did
Research & advisory
- Brand ideation
- Brand opportunities
- Identity expertise
Brand strategy
- Brand definition
- Positioning
- Co-create
Identity & design
- Art direction
- Visual identity
- Brand templates
Activation & digital
- Brand curation
- Content creation
- Websites
