The Potato Bar

Kevin and Ramses came to Glossy because they wanted to start a friterie in Bruges, a city which already has a lot of them. The challenge was to create a friterie that would stand out. The two friends left with all the ingredients to make their dream a reality.

During our ideation sessions, it became clear that we needed to make the brand unique in all its experiences. We achieved this through original recipes such as the Veganaise and the Mary of Burgundy. In addition, we chose sustainable Belgian ingredients throughout the menu to emphasise the local character of The Potato Bar in the entire brand story.

After a thorough competitor analysis, it became clear that the numerous friteries in Bruges always offer the same experience to their customers. To make sure that The Potato Bar concept would catch on, it was very important for The Potato Bar to distinguish itself from its competitors by offering a unique experience.

Bruges is annually visited by almost 8 million tourists, who want to taste Belgian culture. At The Potato Bar they can enjoy this quite literally because the brand combines the best of what Belgium has to offer. We found it crucial that the bar not only becomes a tourist attraction, but also that the real Bruges inhabitants can go there for their favourite fries and an original croquette or hamburger.

We define the brand of The Potato Bar as an eatery that combines all the best that Belgium has to offer, creating all our products with great care in order to always guarantee the typical Belgian taste. In addition, we chose to combine the friterie with a cozy bar in an original way.

Ramses and Kevin have been good friends for 10 years and together they wanted to make their entrepreneurial dream come true. They aim to serve Belgian fries in a less traditional and more unique way. With their experience as chefs, they were able to fulfil this dream with The Potato Bar. Expect extraordinary flavour combinations with the greatest love for the potato and for Belgian cuisine.

As a typical Bruges brand, The Potato Bar considers it important that their products are home-made and genuine. The Potato Bar therefore always opts for local and sustainable ingredients with the utmost respect for Belgian culture.

The logo is inspired by the act of peeling a potato. By working with vintage illustrations in the graphic identity, we created an authentic experience. The colour palette was deliberately kept simple, we chose black, white and brown. We used the brown for the kraft paper because it gives it an artisan feel. As fonts, we chose ‘Akzidenz’ and ‘Gotham’.

The visual language of The Potato Bar is unique, playful and atmospheric. We chose images full of light that focus on the pleasant atmosphere and the delicious food. The food photography portrays authentically the unique and tasteful combinations for which the brand is known.

English was chosen as the brand language for The Potato Bar. Always with a young and rough tone. The names of the dishes are also always original.

The website of The Potato Bar is the place where the online brand experience is paramount. Therefore, a user-friendly and fresh website is extremely important to convince consumers.

Convenient social media templates ensure that The Potato Bar can approach their audience in a consistent manner on all relevant social media channels. This with an amusing approach, because humour works.

The menus were printed on kraft paper just like the placemats and all other flyers. This way, the artisanal feeling returns.

We created a clear moodboard that was delivered to the interior designer to ensure that the brand experience of The Potato Bar was complete.