Pukkelpop 2015

August 2015

Complete rebrand for the 30th birthday of the festival

Founders
Chokri Mahassine
Company
Pukkelpop
Industry
Festivals & Events
Location
Kiewit, Hasselt Belgium

About the case

Glossy Branding Agency worked out a complete rebranding for the 30th edition of Pukkelpop. While Pukkelpop is best known for its live music performances, it is also a discovery festival that presents more than 200 artists over four days. As a diverse, inspiring and innovative festival, clear and effective communication both online and offline is essential.To capture the dynamic and lively atmosphere of the festival, the Pukkelpop logo always appears in motion on all possible digital carriers.

Glossy Branding Agency was involved in all aspects of the new strategy: from the strategic report, art direction, website design to site decoration and merchandise. Glossy Branding Agency helped Pukkelpop stand out as more than just a music festival, through a comprehensive design approach that captures the spirit and values of the festival. The result is a cohesive and engaging festival experience that resonates with visitors and leaves a lasting impression.

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What we did

Consultancy

Brand ideation

Brand analysis

Brand opportunities

Strategy

Naming

Brand definition

Positioning

Branding

Art direction

Brand templates

Copywriting

Motion design

Experience

Campaigns

Content creation

Social media

Websites

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