Selected work · January 2017
Night Shift 2017
Data is the new gold
All cases
Data is the new gold
About the case
In the 2017 campaign, we embraced the future with unwavering determination. The Digital Shift, a profound transformation taking place before our eyes, holds immense power to reshape brand philosophies. Night Shift, as a thought and opinion leader, recognizes the need to play a pioneering role in these ever-evolving landscapes.
As Night Shift expands its services and charts a new brand direction, the 2017 editions must boldly embrace a future perspective. With five years of Night Shift behind us, we now set our sights on another five years ahead. Examining today's market, we witness the surge of the service economy, where data emerges as the key driving force.
Data, the new gold of our era, promises to revolutionize our daily lives, and we are merely at the dawn of this transformative journey. Embrace the power of data and join us as we unlock the limitless potential it holds. Together, let's shape a future where possibilities are boundless. #DATAISTHENEWGOLD
- Founders
- Jean-Michel Teerlinck Mathieu Luyens Maxime Lany
- Company
- Nightshift
- Industry
- Hospitality & Events
- Location
- Ghent Belgium
Our contribution
What we did
Research & advisory
- Brand ideation
- Brand opportunities
- Identity expertise
Brand strategy
- Brand definition
- Proposition
- Personality
Identity & design
- Art direction
- Copywriting
- Brand templates
Activation & digital
- Campaigns
- Film & Photography
- Brand curation
