Night Shift 2016

January 2016

After Hours Business Lab

Founders
Jean-Michel Teerlinck Mathieu Luyens Maxime Lany
Company
Nightshift
Industry
Hospitality & Events
Location
Ghent Belgium

About the case

For Night Shift 2016, we developed The After Hours Business Lab, a concept that reinforces the creative dimension of entrepreneurship - a playground where experimentation fuels innovation. We encourage risk-taking and foster an environment where trying something new has no consequences.

Night Shift is the catalyst that motivates and encourages such entrepreneurial endeavors. We have carefully developed an alluring and sophisticated look and feel that seamlessly integrates with each of Night Shift's communication channels, ensuring a consistent and high-quality look and feel.

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What we did

Consultancy

Brand ideation

Brand opportunities

Identity expertise

Strategy

Brand definition

Proposition

Personality

Branding

Art direction

Brand story

Brand templates

Experience

Film & Photography

Brand curation

Content creation

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