BattMobility new
August 2025
Freedom in Motion
- Founders
- Chris de Guytenaer
- Company
- BattMobility
- Industry
- Shared Mobility & Mobility-as-a-Service
- Location
- Ghent, Belgium
The challenge
How do you turn a bold idea, shared electric mobility for everyone, into a brand people trust and a business that scales? BattMobility set out to give communities freedom of movement without the burden of car ownership. Our job: shape the strategy, build the brand, and engineer the digital tools that bring Freedom in Motion to life.
Strategy & go-to-market
Every strong brand begins with clarity. Through research and stakeholder sessions we defined BattMobility’s purpose, positioning and proposition, then translated it into a concrete go-to-market strategy: who to reach first, what to promise, and how to grow. A roadmap that took the brand from concept to a living, growing community.
The brand identity
The identity had to feel human, optimistic and effortlessly modern: mobility that belongs to everyone. We designed a flexible visual language built around motion and energy, with a fresh colour palette and confident typography that works from a phone screen to the side of a vehicle.
The design system
To keep everything consistent as the brand scaled, we built a complete design system: the BattMobility 2025 Style Guide. Colour, type, spacing, components, iconography and rules for every touchpoint, captured as reusable tokens and templates so the team can create on-brand material at speed, without us in the room.
AI-driven imagery
Photography at scale is slow and expensive. We developed a bespoke AI imagery pipeline to generate on-brand visuals: people, places and vehicles in the BattMobility world. It gives the brand an endless, consistent and ownable image library for campaigns, social and product.
Custom-built apps: the Marketing OS
Great brands need great tools. We engineered a suite of custom applications, with a Marketing OS at its core, including a socials template builder, an email builder and more. The team now produces branded social posts and emails in minutes, fully on-system, turning the design system into living software.
The results
Strategy, brand and tooling working as one system produced real momentum: BattMobility grew from 2,000 to 3,000 users, a 50% increase, with a brand and a toolset built to keep scaling. Freedom in Motion, delivered.
